Ethnic Cleansing in Gaza?

It's an impassioned term, but on reflection. the only one I can find that adequately describes Israels current military assult on Gaza. The term in ethnic cleansing.

A recent report published by the Israeli human rights organization B'Tselem highlights Israeli atrocities in the occupied territories. Israeli forces killed this last year six hundred and sixty citizens. The number of Palestinians killed by Israel last year tripled in comparison to the previous year (around two hundred). According to B'Tselem, the Israelis killed one hundred and forty one children in the last year. Most of the dead are from the Gaza Strip, where the Israeli forces demolished almost 300 houses and slew entire families. This means that since 2000, Israeli forces killed almost four thousand Palestinians, half of them children; more than twenty thousand were wounded.

I am the first to admit that the launching of Palestinian rockets in to Israel from Gaza must stop, but is Israel's current arsenal of responses helping or inflaming the situation?

And does Israel really want to eliminate the rocket attacks or just eliminate Gaza?